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» Generated Results for direct mail
3/10/04
The accomodated software offers the behavioral optimization of base
07:39 - Conceived for small editors of sequence, system of management of assistances - target allows the shaping and the optimization of the segments of assistances. It provides 10 préconfigurés segments of the assistances frequently requested, 10 reports/ratios préconfigurés on segments with the way and shows the value with the advertisers, and optimization in real time with possibilities to identify and aim at members of the preset segments of assistances. It can also integrate data of research in aiming at parameters.
TACODA Launches ' The System Of Management Of Assistances. Target.' The behavioral optimization of offer to the version more at price reduces Asp-seulement includes segments and the capacity préconfigurés of assistances to gather data of user on systems of New York of research (March 3, 2004) TACODA, a platform of integration of data that the editors in line of assistances increase theirs compromise publicity and incomes while profiling and by aiming at the most valid segments of their assistances, today announced a new version of its system of management of assistances of flagship (AMS) this basic behavioral optimization of offers at a cost lower than the full version of AMS. System Of Management Called Of Audience. The target, this (asp) only special accomodated version of AMS eliminates the installation on waiters from customer providing an alternative from low-cost for smaller editors from sequence. It comes with ten segments préconfigurés from the assistances most asked in the category of buyer.s; ten reports/ratios préconfigurés on the segments with the way and show the value with the advertisers and the single possibilities of inventory-extension in real time of optimization, of TACODA.s immediately to identify and aim at members of the preset segments of high value of assistances. It has also the capacity to integrate data of research in the parameters of optimization making it possible to users to benefit from the decroissance part of the market of online advertising. Moreover larger companies of communications of Ace like Tribune interactive, USAToday.com, Belo interactive, and Weather.com proved that the demographic and behavioral optimization of TACODA-enabled leads directly to a higher income in line of sales of advertisements, tested us an increasing request of product which is less expensive, easier to employ and more rapid for launching on the market say President Dave Morgan of TACODA. The AMS-Target is all these things. With it, any editor can establish segments targetable and campaigns behaviorally concerned sale in a few weeks. Constantly, the users of the AMS-Target can entirely intensify the version of AMS which includes the possibilities of integrating remote data (such as the information of subscription, of the profiles of research, and the data of census) with demographic and behavioral data on line; and full analytics personal with page and level. The AMS-Target is latest in a strategic rollout of the products and services conceived to help the sequence of the editors to increase their income on line. TACODA presented AMS in 2001 like robust strategic platform. In June 2003, the systems of TACODA launched the TACODA. System of recording of assistances (ARS) to allow editors to firmly centralize the recording and the authentification for assistances through the multiple properties in line of media. In November 2003, TACODA presented the system of management of assistances 3.1 with new significant market-principal improvements such as the real time aiming and out covering frequency of banner/audience-based. In January 2004, TACODA partnered with Quova, Inc, supplier of world.s the main thing and lotissor of the services and technologies of geography of Web, to provide customers of TACODA.s B2B the option to integrate data and GeoPoint de Quova.s SIC (standard industrial classification) in AMS 3.1. This makes it possible sites to create the segments targetable assistances which visitors of site of place in suitable categories of SIC, still refined by each behavior in line and geolocation of user.s, such as the country, the area, the state, the city or postal codes. The systems of TACODA will continue to evolve/move and present new products and services while the market to announce on line develops known as Mr. Morgan. We placed standard industry for behavioral-optimization, the management of assistances and the use in real time of the data of segmentation of assistances. It is right the beginning. The systems of TACODA is a company of software of company City-based by New York which develops and produces the programs and the strategies of software which make it possible companies of media with the significant channels on line to increase the value of the assistances that they are sold with the advertisers and with associated with trade of E the technology concerned complete of sale of TACODA.s and the increased advertisement paying of the editors of assistances gather data about the people which visit their sites of Web, analyze behavioral, demographic and different attributes of these data so that create segments of assistances of advertiser-valued, and aim at the ADS in line and remote, it and any other contents with these segments. In real time, with the enormous balance, without compromising the property or the intimacy of data, the editors of assistances of TACODA sell more ADS for more money. More than 250 sites of Web of TACODA-enabled reach more than 60 percent of the American assistances of the north of Internet. TACODA has a score of customers of corporation, all the companies of fortune 1000, and includes eight of the 20 principal companies of newspaper in the USA Among its customers are: Primedia.s About.com; McGraw-Hill.s BusinessWeek.com; iVillage, interactive Belo; Anticipated publications, Inc..s CondeNet and anticipated Internet; Hearst Corporation.s Albany Times-Union.com and SF Gate.com; International Hollinger; General media; Communications Of Morris, Communications Of limiting Terminal. In pilot line and To survive it Channel.s weather.com; Networks of Scripps of E.W. Scripps Company' S and newspapers of Scripps; Torstar; Platform interactive; and Gannett.s USAToday.com. Contacts of George H. Simpson 212.309.9068 george@tacoda.com: General information: George H. Simpson the USA Phon: 212-309-9068
Company Information:
Tacoda Systems, Inc.
345 Seventh Avenue, 8th Floor, New York, NY, 10001 USA
Phone: 646-674-2716
http://ww.tacoda.com
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